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Zoom app advertising. Zoom wants to make free users look at ads to use its app
Most every organization has been thrust into the future of work. What will determine failure or success in this brave new world? Zoom announced this week that it will be rolling out an advertising program for free Basic users that will show ads on the browser page that users see after a meeting ends.
The program only applies to free Basic users in certain countries when attending meetings hosted by others using free Basic accounts. Janine Pelosi, chief marketing officer at Zoom, said the company was making the decision to add advertising to the platform as a way to "support investment and continue providing free Basic users with access to our robust platform.
Pelosi repeatedly implies throughout the blog post that the video communications giant is rolling out the advertising program as a way to cover the cost of free Basic accounts. The company will be making changes to its Privacy Statement to reflect the new advertising but noted that right now, they do not plan to "use meeting, webinar, or messaging content specifically, audio, video, files, and messages for any marketing, promotions, or third-party advertising purposes.
Today, millions of users around the world continue to access Zoom's products and services for free. And it is important to Zoom that we can continue to provide our products and services to our users, drive innovation, and add even more value.
Pelosi added that users will see a banner on Zoom's website that provides a link to Zoom's cookie management tool. Zoom's popularity exploded in after the COVID pandemic forced schools and businesses to close and people to stay physically apart. The company intends to expand -- and monetise -- its platform since gaining millions of new users throughout the pandemic. In July, Zoom unveiled Zoom Apps and its new virtual events platform, Zoom Events, both of which are designed to offer users a greater degree of collaboration, productivity and entertainment options within the Zoom meeting and desktop experience.
Home Business Enterprise Software. Ads will be rolled out on the browser page users see once they end their meeting, and free Basic users in certain countries will see these ads if they join meetings that other free Basic users host.
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